...Anissa Fedji; Tor Wallin Andreassen; Lars Witell Purpose As corporate sustainability becomes increasingly scrutinized, firms must navigate the strategic role of innovation and sustainability to build competitive advantage. This study examines the relationships between social and digital innovation...

... of analytical AI services and can help managers design better strategies for the successful introduction of these innovations. The remainder of this work is structured as follows. First, we review the previous robo-advisor literature. Second, we develop the research model's hypotheses to explain customers...