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Keywords: International marketing
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Journal Articles
Strategic Types of Services and International Marketing
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (1994) 5 (2): 72–84.
Published: 01 May 1994
...Liisa Valikangas; Uolevi Lehtinen Introduces a strategic typology of services (generic, specialized and customized services). Discusses their implications for international marketing strategies. Presented as tools for strategic thinking, the strategic types of services are developed in the process...
Journal Articles
Internal Services: Gaps in Needs/Performance and Prescriptions for Effectiveness
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (1991) 2 (1): 50–60.
Published: 01 April 1991
... some organisational diagnostics for identifying these gaps and prescriptions for redressing them. International marketing Service levels Competitiveness Service industries Manufacturing industry Organizational performance © MCB UP Limited 1991 ...
