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Keywords: Internet shopping
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Journal Articles
Perceived risk and the consumer buying process: internet airline reservations
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (2005) 16 (4): 357–372.
Published: 01 September 2005
... buying process. © Emerald Group Publishing Limited 2005 This research investigates the premise that internet shopping for airline reservations is perceived as riskier than traditional means of making airline reservations. The internet versus traditional comparison of services is useful...
