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Keywords: Language accommodation
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Journal Articles
The impact of language style accommodation during social media interactions on brand trust
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (3): 418–441.
Published: 19 June 2017
..., 2014) and increases social distance (Giles and Ogay, 2007). Since this strategy does not contribute to relationship-building, it is excluded from further analysis in this paper. Social media Brand trust Social interaction Relationship Language accommodation Language style After...
