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Keywords: Marketing decision making
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Journal Articles
Using service quality data for competitive marketing decisions
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (2000) 11 (5): 438–469.
Published: 01 December 2000
... framework that will accomplish these steps. We show how service quality can be considered a tactical competitive weapon, alongside price, and show how its competitive impact can be projected. © MCB UP Limited 2000 Service quality Marketing decision making Marketing It is now...
