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Keywords: Multidisciplinary
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Journal Articles
Journal of Service Management (2019) 30 (6): 681–715.
Published: 26 September 2019
...Maíra Prestes Joly; Jorge Grenha Teixeira; Lia Patrício; Daniela Sangiorgi Purpose Service design is a multidisciplinary approach that plays a key role in fostering service innovation. However, the lack of a comprehensive understanding of its multiple perspectives hampers this potential...

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