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Keywords: Negatively valenced influencing behaviour
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Journal Articles
Conceptualizing negatively valenced influencing behavior: forms and triggers
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (3): 468–490.
Published: 20 April 2018
...Jaylan Azer; Matthew J. Alexander Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB in an online context. Design/methodology/approach A qualitative study is conducted...
