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Keywords: Oil industry
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Journal Articles
Should we cooperate? Game theory insights for servitization
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2021) 32 (5): 835–859.
Published: 12 August 2021
... in servitization. Despite this, in some contexts the benefits of servitization are not apparent. This paper examines business relationships in the oil industry and how they affect levels of servitization. Design/methodology/approach A mixed method study employing qualitative and quantitative methods was used...
