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Journal Articles
International Journal of Service Industry Management (2001) 12 (5): 451–475.
Published: 01 December 2001
... are developed in the light of the typology. © MCB UP Limited 2001 Customer service Partnering Service Management Strategy More than 25 years ago, Levitt (1972) made the provocative assumption that everybody is in the business of service. More recently, Berry and Parasuraman (1991...

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