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Journal Articles
Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (2): 130–150.
Published: 19 April 2013
..., in a systematic manner, distinguish, categorise and perceive offerings to be tangible or intangible in nature (Carter and Gilovich, 2010 ; Van Boven, 2005). Tangibility Intangibility Consumers Consumer research Marketing Consumer experiences Marketing theory Service‐dominant logic Resource type...
