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Keywords: Retail banks
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Journal Articles
A strategic review of operations and marketing functions in retail banks
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (2006) 17 (4): 364–379.
Published: 01 August 2006
...Munsung Rhee; Satish Mehra Purpose Aims to examine the performance affects of strategic integration in retail banking services. Design/methodology/approach Using a survey of retail banking executives, it is examined as to how the role of operations and marketing areas can assist retail banks...
