... review and six studies that follow standard scale development protocols (combined n = 1,203), the authors develop and validate a three-dimensional OEX scale. The scale is further validated in the final study in a different market set-up than the first five. Findings The authors found...

... the wide applicability of the scale. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer experience management Scale development Experience capability Capability theory Since the publication of Pine and Gilmore's (1999) seminal...

... Consumer behaviour Customer experience Customer experience quality Customer loyalty Customer satisfaction Customer services quality Pre-purchase satisfaction Repurchasing behaviour Scale development Service experience Article Type: 2013 Awards for Excellence From...

...? RQ2. What distinct components under each dimension are unique to online shopping? Consumer behaviour Internet Shopping Electronic commerce Perception Convenience Online shopping Scale development e‐commerce Shopping convenience has been one of the principal motivations...

..., 2006). © Emerald Group Publishing Limited 2012 Consumer behaviour Customer services quality Pre‐purchase satisfaction Customer satisfaction Customer loyalty Customer experience Customer experience quality Service experience Scale development Repurchasing behaviour The well...