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Keywords: Service exports
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Journal Articles
Modes of customer co-production for international service offerings
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 625–647.
Published: 17 August 2015
... from the WTO and World Bank, the authors propose and test six hypotheses for predicting service exporting focus corresponding to the co-production taxonomy. Findings – Based on the analysis of empirical data, the authors find more service exporting focus in small, growing, high-wage economies...
