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Keywords: Service type
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Journal Articles
The effect of language style in online reviews on consumers’ word-of-mouth recommendations
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2025) 36 (1): 75–99.
Published: 31 December 2024
... on service consumption. Drawing upon construal level theory, this research explores the effects of literal and figurative online reviews on consumers’ word-of-mouth recommendations and their internal mechanisms in the context of service consumption. In addition, this research identifies service types...
