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Keywords: Structuration
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (3): 333–351.
Published: 05 January 2018
... framework. Design/methodology/approach This conceptual paper draws on service-dominant logic and structuration theory as theoretical lenses to inform engagement research. Findings By means of a stepwise exercise of “zooming out,” the paper introduces a multi-perspective (micro-, meso-, macro...
