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Journal Articles
Understanding consumer behaviour in evolving subscription markets – lessons from sports season tickets research
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (1): 89–107.
Published: 28 August 2023
...Heath McDonald; Steven Dunn; Dominik Schreyer; Byron Sharp Purpose The purpose is to review literature on sports season ticket subscriptions to distil current knowledge and guide future research and practice. Design/methodology/approach A systematic literature review is conducted of research...
