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Keywords: Tangibility
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Journal Articles
Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences
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Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (2): 130–150.
Published: 19 April 2013
...Katarina Hellén; Johanna Gummerus Purpose Service scholars have questioned the usefulness of the concept of tangibility/intangibility as a characteristic of services for two reasons: first, it is ambiguous and does not differentiate between services and goods; and second, because all offerings...
