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Keywords: Technology acceptance
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Journal Articles
Service innovation and usage intention: a cross-market analysis
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (3): 516–538.
Published: 15 June 2015
... and thus support more effective technology diffusion. © Emerald Group Publishing Limited 2015 Service innovation Technology acceptance Emerging market Cross-national survey International consumer behaviour Usage intention The retail sector has been characterized by a rapid...
