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Keywords: Theatre
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Journal Articles
Theatrical service experiences: Dramatic script development with employees
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (2003) 14 (2): 184–199.
Published: 01 May 2003
... experiences for customers. It draws on techniques from practical theatre and is being tried, evaluated and refined in conjunction with employees of a UK multiple retail organisation. The process of dramatic script development with employees is demonstrated through the identification of the drama, the creation...
