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Keywords: Triadic fit
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Journal Articles
An empirical examination of the impact of tri-dyadic fit on the service experience
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2016) 27 (3): 299–319.
Published: 20 June 2016
... equation modelling Service experience Customer-employee interface Dyadic fit Triadic fit Customer-firm fit is conceptualized as the amount of congruence or overlap customers perceive between the firm’s identity and their own (Dutton et al., 1994). It is likely that this identity...
