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Keywords: Unified service theory
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Journal Articles
Modes of customer co-production for international service offerings
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 625–647.
Published: 17 August 2015
... theory of co-production, the Unified Service Theory (UST), to the international service context. This provides the authors with structured models for conceptualizing the co-productive nature of international service offerings and assessing-related managerial implications. Design/methodology/approach...
