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Journal Articles

The impact of reputation and identity congruence on employer brand attractiveness

Chunyan Xie, Richard P. Bagozzi, Kjersti V. Meland
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 124–146.
https://doi.org/10.1108/MIP-03-2014-0051
Published: 07 April 2015
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