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Volume 2, Issue 4
1 April 1993
Journal of Product & Brand Management Cover Image for Volume 2, Issue 4
Research Article| April 01 1993

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1643
Print ISSN: 1061-0421
© MCB UP Limited
1993
Journal of Product & Brand Management (1993) 2 (4): 61–73.
https://doi.org/10.1108/EUM0000000002982

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037024. When citing the article, please cite: Gloria J. Barczak, Daniel C. Bello, Everett S. Wallace, (1992), “The Role of Consumer Shows in New Product Adoption”, Journal of Consumer Marketing, Vol. 9 Iss: 2, pp. 55 - 64.

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© MCB UP Limited
1993
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Suggested Reading

The Role of Consumer Shows in New Product Adoption
Journal of Consumer Marketing (February,1992)
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Journal of Consumer Marketing (March,1991)
Gloria Jean's Coffee in Malaysia
Emerald Emerging Markets Case Studies (January,2011)

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