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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the article, please cite: Ashok K. Gupta, Everett M. Rogers, (1991), “Internal Marketing: Integrating R&D and Marketing Within the Organization”, Journal of Services Marketing, Vol. 5 Iss: 2, pp. 55 - 68.
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© MCB UP Limited
1991
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