Earlycite

Research Article July 28 2026
Consumer culpability, ethicality and responses to corporate social irresponsibility
Kexin Su; Siti Ngayesah Ab Hamid; Che Aniza Che Wel; Qiangqiang Du
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-10-2025-8460
View articletitled, Consumer culpability, ethicality and responses to corporate social irresponsibility
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Research Article July 23 2026
Choose sustainable! How digital nudging architectures shape sustainable choices and consumer perceptions
Simone Aiolfi; Silvia Bellini; Davide Pellegrini; Chiara Bacchilega
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-07-2025-8124
View articletitled, Choose sustainable! How digital nudging architectures shape sustainable choices and consumer perceptions
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Research Article July 16 2026
Consumer migration from traditional fashion items to wearable devices: a symbolic perspective
Bo Ra Joo
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-08-2025-8176
View articletitled, Consumer migration from traditional fashion items to wearable devices: a symbolic perspective
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Research Article July 16 2026
An eye-tracking study: perceptions of greenwashing and the impact of greenwashing literacy
Ariadne Neureiter; Sophie-Catherine Schröter; Jörg Matthes; Manina Biermayer
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-04-2025-7842
View articletitled, An eye-tracking study: perceptions of greenwashing and the impact of greenwashing literacy
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Research Article July 10 2026
Beyond immersion: how metaverse customer experience shapes users’ well-being perceptions and sustained engagement
Syed Mahmudur Rahman; Jana Lay-Hwa Bowden; M. Sadegh Eshaghi; Mona Afshardoost; Abhijit Guha
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-11-2025-8512
View articletitled, Beyond immersion: how metaverse customer experience shapes users’ well-being perceptions and sustained engagement
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Research Article June 29 2026
Impact of parasocial relationships with social media influencers on luxury brand purchase intention: moderating role of xenocentrism
Amer Alaya; Mohamed Nasaj; Sepideh Samadi; Sarah Al-Shamali
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-12-2023-6501
View articletitled, Impact of parasocial relationships with social media influencers on luxury brand purchase intention: moderating role of xenocentrism
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Research Article June 26 2026
Exploring the extended self in an Eastern culture: the identity formation of Generation X Kuwaiti women
Doha Saleh Almutawaa; Hamad AlWazzan; Doha Husain Makki AlJuma
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-03-2025-7736
View articletitled, Exploring the extended self in an Eastern culture: the identity formation of Generation X Kuwaiti women
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Research Article June 22 2026
Designing service recovery with purpose: shifting consumer preferences toward prosocial recovery
Sarah (Sa’arah) Alhouti; Kristina K. Lindsey Hall
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-03-2025-7733
View articletitled, Designing service recovery with purpose: shifting consumer preferences toward prosocial recovery
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Research Article June 22 2026
Beyond the label: unpacking consumer responses to eco-friendly claims
Sarah Lefebvre; Laura Boman; Merlyn A. Griffiths
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-08-2025-8222
View articletitled, Beyond the label: unpacking consumer responses to eco-friendly claims
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Research Article June 16 2026
Bridging the attitude–intention gap in vegan cosmetics consumption: an investigation with Brazilian consumers
Gabriela Nogueira Rauber; Francine Zanin Bagatini; André Francisco Alcântara Fagundes
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-10-2024-7297
View articletitled, Bridging the attitude–intention gap in vegan cosmetics consumption: an investigation with Brazilian consumers
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Literature Review June 15 2026
Where to now with privacy? a systematic literature review with human–artificial intelligence synthesis (SLR-HAIS)
Moulik M. Zaveri; Ameet Pandit; Violetta Wilk; Steven D’Alessandro
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-01-2025-7545
View articletitled, Where to now with privacy? a systematic literature review with human–artificial intelligence synthesis (SLR-HAIS)
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Research Article June 11 2026
Sustainable consumption and transitional mothers: a relational consumption perspective
Jane Susannah Priest; Christopher A. Dodd; Laura Galloway
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-01-2025-7558
View articletitled, Sustainable consumption and transitional mothers: a relational consumption perspective
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Conceptual Paper May 28 2026
The effect of incidental emotions on self-control: an examination using a need-based choice model
Shruti Koley
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-10-2024-7271
View articletitled, The effect of incidental emotions on self-control: an examination using a need-based choice model
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Research Article April 22 2026
Mindful consumption: a deep-rooted phenomenon or a far-seeing trade-off?
Savita Prasad Kunwer; Shalini Singh
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-04-2025-7851
View articletitled, Mindful consumption: a deep-rooted phenomenon or a far-seeing trade-off?
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Research Article April 21 2026
Quick-commerce and customer purchase intentions: an integrated UGT and E-S-QUAL model perspective
Shreya Virani; Jatinderkumar R. Saini; Sarika Sharma
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-06-2025-7977
View articletitled, Quick-commerce and customer purchase intentions: an integrated UGT and E-S-QUAL model perspective
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Research Article March 20 2026
Promoting sustainable foods on Instagram: impact of message source and appeals
Francesca Lemmens; Malaika Brengman; Kim Willems
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-06-2024-6994
View articletitled, Promoting sustainable foods on Instagram: impact of message source and appeals
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Research Article January 20 2026
Participative pricing, food affordability, and nutritional adequacy: evidence from India
Zeeshan Zeeshan; Md Tajuddin Khan
Journal of Consumer Marketing (2026) https://doi.org/10.1108/JCM-02-2025-7667
View articletitled, Participative pricing, food affordability, and nutritional adequacy: evidence from India
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Research Article November 10 2025
What determines consumers’ behavioral intention toward buying organic milk in developing country?
Manisha Saini; Pankaj Kumar; Pardeep Ahlawat; Anil Khurana; Parveen Kumar
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-06-2024-6952
View articletitled, What determines consumers’ behavioral intention toward buying organic milk in developing country?
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Research Article October 16 2025
Enhancing consumer responses to misshapen produce: leveraging awe to promote sustainability
Begum Kaplan; Ilgım Dara Benoit; Elizabeth G. Miller
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-06-2024-6975
View articletitled, Enhancing consumer responses to misshapen produce: leveraging awe to promote sustainability
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Research Article October 7 2025
From attitude to purchase: a self-concept enhancement perspective on sustainable food purchases among Chinese Baby Boomers and Generation Z
Weihua Wang
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-06-2024-6998
View articletitled, From attitude to purchase: a self-concept enhancement perspective on sustainable food purchases among Chinese Baby Boomers and Generation Z
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Research Article August 12 2025
Looking for love and support in digital places: examining artificial intelligence emotional companion tool use
Elyria Kemp; My (Myla) Bui; Andrea Tangari; Xingyi Zhang
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-01-2025-7472
View articletitled, Looking for love and support in digital places: examining artificial intelligence emotional companion tool use
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Literature Review August 6 2025
Exploring extant consumer research on narcissism: a topic modelling approach
Manit Mishra; Snigdha Mohapatra
Journal of Consumer Marketing (2025) 42 (6): 861–873.
View articletitled, Exploring extant consumer research on narcissism: a topic modelling approach
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Literature Review August 1 2025
Reducing impulse buying: a review and research agenda
Bharadhwaj Sivakumaran; Bilwa Deshpande; Debasis Pradhan; Teidorlang Lyngdoh
Journal of Consumer Marketing (2025) 42 (6): 838–860.
View articletitled, Reducing impulse buying: a review and research agenda
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Literature Review July 25 2025
Consumer savings: a bibliometric analysis-based literature review
Subhashini Santhanam; Bharadhwaj Sivakumaran; Md Asadul Haque
Journal of Consumer Marketing (2025) 42 (6): 821–837.
View articletitled, Consumer savings: a bibliometric analysis-based literature review
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Research Article June 20 2025
Investigating the antecedents of pro-environmental customer behavior: the role of gender in the food industry
Debora Lee; Rajesh Iyer; Yong-Ki Lee
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-06-2024-6990
View articletitled, Investigating the antecedents of pro-environmental customer behavior: the role of gender in the food industry
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Research Article June 6 2025
How can communication content be adapted depending on consumers’ diet to encourage consumption of insect-based foods?
Céline Gallen; Olivier Brunel; Estelle Masson
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-06-2024-6999
View articletitled, How can communication content be adapted depending on consumers’ diet to encourage consumption of insect-based foods?
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Research Article May 7 2025
Brand posts with memes on social media: perceived humor and consumer engagement
Sphurti Sewak; Jaehoon Lee; Todd C. Haderlie
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-09-2024-7221
View articletitled, Brand posts with memes on social media: perceived humor and consumer engagement
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Research Article April 28 2025
How do transparency and traceability enhance purchasing behaviors via consumer trust? Insights for food supply chains
Minh Hue Nguyen; Duy Ha Nguyen
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-07-2024-7005
View articletitled, How do transparency and traceability enhance purchasing behaviors via consumer trust? Insights for food supply chains
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Literature Review April 17 2025
A systematic review of marketing interventions in reducing consumer plate waste
Tiffany Cheng Han Leung; Daisy Lee; Calvin Wan; Sharyn Rundle-Thiele
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-06-2024-6958
View articletitled, A systematic review of marketing interventions in reducing consumer plate waste
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Research Article April 15 2025
Promoting millet mainstreaming among Gen Z consumers – a vignette-based focus group study
Rajani Suresh; Poulami Saha; Diya Annette Ryall
Journal of Consumer Marketing (2025) https://doi.org/10.1108/JCM-07-2024-7006
View articletitled, Promoting millet mainstreaming among Gen Z consumers – a vignette-based focus group study
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Research Article December 17 2024
Disadvantages of the food beauty premium: new marketing communication for organic food
Takumi Kato; Wakako Yoshimura; Yusuke Shinozaki; Katsuya Hayami; Ryosuke Ikeda; Masaki Koizumi
Journal of Consumer Marketing (2024) https://doi.org/10.1108/JCM-05-2024-6867
View articletitled, Disadvantages of the food beauty premium: new marketing communication for organic food
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Research Article August 18 2021
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra; Sridhar Samu
Journal of Consumer Marketing (2021) https://doi.org/10.1108/JCM-05-2020-3857
View articletitled, Impact of fake news on social image perceptions and consumers’ behavioral intentions
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