Issues

Integrating sustainability into the marketing of food services and food and beverage retail merchandising, Guest Editors: Gaëlle Pantin-Sohier and Tiffany Legendre

Guest editorial: Integrating sustainability into the marketing of food services and food and beverage retail merchandising

Gaëlle Pantin-Sohier; Tiffany Legendre
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How do transparency and traceability enhance purchasing behaviors via consumer trust? Insights for food supply chains

Minh Hue Nguyen; Duy Ha Nguyen
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What determines consumers’ behavioral intention toward buying organic milk in developing country?

Manisha Saini; Pankaj Kumar; Pardeep Ahlawat; Anil Khurana; Parveen Kumar
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Investigating the antecedents of pro-environmental customer behavior: the role of gender in the food industry

Debora Lee; Rajesh Iyer; Yong-Ki Lee
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From attitude to purchase: a self-concept enhancement perspective on sustainable food purchases among Chinese Baby Boomers and Generation Z

Weihua Wang
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Disadvantages of the food beauty premium: new marketing communication for organic food

Takumi Kato; Wakako Yoshimura; Yusuke Shinozaki; Katsuya Hayami; Ryosuke Ikeda; Masaki Koizumi
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Promoting sustainable foods on Instagram: impact of message source and appeals

Francesca Lemmens; Malaika Brengman; Kim Willems
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How can communication content be adapted depending on consumers’ diet to encourage consumption of insect-based foods?

Céline Gallen; Olivier Brunel; Estelle Masson
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Promoting millet mainstreaming among Gen Z consumers – a vignette-based focus group study

Rajani Suresh; Poulami Saha; Diya Annette Ryall
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A systematic review of marketing interventions in reducing consumer plate waste

Tiffany Cheng Han Leung; Daisy Lee; Calvin Wan; Sharyn Rundle-Thiele
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Enhancing consumer responses to misshapen produce: leveraging awe to promote sustainability

Begum Kaplan; Ilgım Dara Benoit; Elizabeth G. Miller
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