About the Journal of Consumer Marketing
Journal of Consumer Marketing is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide.
Submission information
Accepted manuscript types and word counts
- Article — up to 8000 words
- Extended Editorial — up to 2000 words
Please see the article types and word counts section on the about this journal page for more information. The word count includes all text, figures and tables. When estimating your total, please allow 280 words for each figure or table. Read more about the article types for this journal.
Reference style
Use the Harvard reference style. Read more about the reference types for this journal.
Keywords
Please include up to 6 short, relevant keywords that describe the main topics of your paper.
Peer review type
Double anonymous peer review. All submissions are sent to at least 2 independent and anonymous reviewers.
Open access options
This is a hybrid journal. Hybrid journals are subscription journals but offer all authors the option to publish their work open access. If you choose to publish open access you will be required to pay an article processing charge (APC). Alternatively you can opt for the green open access route and self-archive your article (at no cost to the author). Read more about our open access options.
Accepted languages
This journal only accepts manuscripts written in UK or US English.
Accepted submission files
Article files should be provided in Microsoft Word format.
Closes: 15th October 2026
This special issue, coordinated with the 2026 Academy of Marketing Science (AMS) Annual Conference, invites scholars to examine the intersection of consumer behavior and external forces in a fluid world.
Guest editor(s): Kevin W. James, Janna M. Parker, Hyunju Shin
Open access articles
Metrics snapshot
- 2025 Journal Impact Factor (Clarivate)
- 3.3
- Downloaded articles in the last 12 months
- 397033
