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Journal Articles

Beyond the label: unpacking consumer responses to eco-friendly claims

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Sarah Lefebvre, Laura Boman, Merlyn A. Griffiths
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing 1–15.
https://doi.org/10.1108/JCM-08-2025-8222
Published: 22 June 2026
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Includes: Supplementary data
Journal Articles

The effect of purchase type on preference for product-country image labels

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Julia Di Natale, Ganga S. Urumutta Hewage, Laura Boman
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing 1–11.
https://doi.org/10.1108/JCM-04-2025-7779
Published: 24 March 2026
View article titled, The effect of purchase type on preference for product-country image labels
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