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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037024. When citing the article, please cite: Gloria J. Barczak, Daniel C. Bello, Everett S. Wallace, (1992), “The Role of Consumer Shows in New Product Adoption”, Journal of Consumer Marketing, Vol. 9 Iss: 2, pp. 55 - 64.
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© MCB UP Limited
1993
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