Erratum Available to Purchase

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049710168519. When citing the article, please cite: Jeffrey Strieter, Ashok K. Gupta, S.P. Raj, David Wilemon, (1997), “Product management and the marketing of financial services”, Journal of Services Marketing, Vol. 11 Iss: 2, pp. 128 - 149.