Skip to Main Content
Article navigation
Volume 2, Issue 3
1 March 1993
Journal of Product & Brand Management Cover Image for Volume 2, Issue 3
Research Article| March 01 1993

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1643
Print ISSN: 1061-0421
© MCB UP Limited
1993
Journal of Product & Brand Management (1993) 2 (3): 36–43.
https://doi.org/10.1108/EUM0000000002978

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037033. When citing the article, please cite: Mary Walker, Lynn Langmeyer, Daniel Langmeyer, (1992), “Celebrity Endorsers: Do You Get What You Pay For?”, Journal of Consumer Marketing, Vol. 9 Iss: 2, pp. 69 - 76.

This content is only available via PDF.
© MCB UP Limited
1993
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
145 Views
5 Crossref
View Metrics
Beyond likes and follows: how social media influencers’ community orchestrate customer engagement behavior through perceived interactivity and digital rituals
How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty
Local brand preference under global mobility: identity-related orientations and social categorization effects
Online brand advocacy and video game consumers

Suggested Reading

Erratum
Asia Pacific International Journal of Marketing (January,1991)
Erratum
European Journal of Marketing (October,1991)
Erratum
Journal of Consumer Marketing (March,1989)
Erratum
International Journal of Physical Distribution & Logistics Management (June,1996)
Erratum
Work Study (February,1998)

Related Chapters

Reclaiming and Maintaining Our Aboriginal Ancestry
Warrior Women: Remaking Postsecondary Places through Relational Narrative Inquiry
Becoming “Real” Aboriginal Teachers: Counterstories as Shaping New Curriculum Making Possibilities
Warrior Women: Remaking Postsecondary Places through Relational Narrative Inquiry
Part III: Managing Meaning
Being There Even When You Are Not

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (5)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal