The relationship of brand attachment and mobile banking service quality with positive word-of-mouth Available to Purchase

Lova Rajaobelina, PhD, is an Associate Professor of Marketing at the Université du Québec à Montréal (UQAM) (Canada). He is also an Associate Researcher for the Financial Services Management Chair at the same university (www.chaire-msf.uqam.ca). His research interests are in experiential marketing, bank marketing, hospitality and tourism strategies, relationship marketing and online consumer marketing.

Sandrine Prom Tep, PhD, is an Associate Professor of Marketing at the Université du Québec à Montréal (UQAM). She focuses her research interests on interactive marketing, consumer mobile behavior and online participation (UGC and Web 2.0). She has published in the International Journal of Bank Marketing, International Journal of Case Studies in Management, Journal de l’interaction Personne-Système and The Annual Review of Interdisciplinary Justice Research.

Manon Arcand, PhD, is a Full Professor of Marketing at the Université du Québec à Montréal (UQAM). She has published over 20 peer-reviewed research articles and presented over 30 communications in national and international academic conferences. Her research interest includes digital and mobile marketing, as well as online consumer behavior in various service settings including financial services.

Line Ricard, PhD, is a Full Professor of Marketing at the Université du Québec à Montréal (UQAM). She is the Director of the Financial Services Management Chair at the same university (www.chaire-msf.uqam.ca). Her research interests are in services marketing, relationship marketing, tourism marketing, bank marketing and marketing research methodology.