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The relationship of brand attachment and mobile banking service quality with positive word-of-mouth

Lova Rajaobelina, Sandrine Prom Tep, Manon Arcand, Line Ricard

Journal of Product & Brand Management (2021) 30 (8): 1162–1175.

https://doi.org/10.1108/JPBM-02-2020-2747

Published: 11 January 2021

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