Tickle me on WeChat Moments: the role of brand love Available to Purchase

Dr Jashim Khan, University of Surrey, UK. Jashim is a Senior Teaching Fellow with University of Surrey in Marketing and Advertising and have earned a doctorate degree in business marketing from AUT University, and received Master of Management (with distinction) degree from the Massey University in New Zealand. His research is concerned with understanding the influence of emerging technologies on consumer behaviour. His work appears in Journal of Business Research, Journal of Economic Psychology, Association for Consumer Research, Asia Pacific Journal of Marketing and Logistics, International Journal of Non-profit and Voluntary Sector Marketing, Journal of Wine Research and International Journal of Wine Business Research.

Dr Jean-Eric Pelet, Research Associate, ESCE International Business School, INSEEC U Research Center, Paris, France. Jean-Eric Pelet holds a PhD in marketing, an MBA in information systems and a BA (Honours) in advertising. He works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management and e-commerce platforms) and how the interface can change that behaviour. His work has been published in international journals and conferences such as EJIS, INFMAN, AMS, EMAC, AWBR, AFM, HICCS and ICIS, and he has authored several books on u-commerce and e-learning topics. His current research interests focus on m-commerce, social networks, interface design and usability.

Dr Somayeh Zamani is an Assistant Professor of marketing at Hasht Behesht Higher Education Institute, Isfahan, Iran. She holds a PhD in marketing from University of Isfahan. She conducts quantitative and qualitative research and her research interests are related to social media and consumer behaviour in the digital era. She has published research papers in journals such as Wiley’s Journal of Strategic Change, Journal of Electronic Customer Relationship Management and some Persian journals. She has also presented research papers at international conferences and has translated a few books. She has conducted marketing research projects for industries active in consumer goods. She is currently working on research related to sentiment analysis of social media users as well as the effects of social media exposure on consumers.