Issues

Pursuing premium: comparing pre-owned versus new durable markets

Chadwick J. Miller; Daniel C. Brannon
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Pursuing premium: comparing pre-owned versus new durable markets

Investigating brand community engagement and evangelistic tendencies on social media

Purvendu Sharma; Ashish Sadh; Aditya Billore; Manoj Motiani
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Investigating brand community engagement and evangelistic tendencies on social media

Tickle me on WeChat Moments: the role of brand love

Jashim Khan; Jean-Eric Pelet; Somayeh Zamani
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Tickle me on WeChat Moments: the role of brand love

Sociopolitical activist brands

Holger Joerg Schmidt; Nicholas Ind; Francisco Guzmán; Eric Kennedy
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Sociopolitical activist brands

Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

Sojung Kim; Mark Yi-Cheon Yim
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives

Varsha Jain; Preeti Shroff; Altaf Merchant; Subhalakshmi Bezbaruah
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives

The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement

David Gligor; Sıddık Bozkurt
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement

Redefining brand hijacking from a non-collaborative brand co-creation perspective

Alfonso Siano; Maria Giovanna Confetto; Agostino Vollero; Claudia Covucci
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Redefining brand hijacking from a non-collaborative brand co-creation perspective

To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

Yue Lu; Zhanqing Wang; Defeng Yang; Nakaya Kakuda
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness

Susanna S. Lee; Huan Chen; Yu-Hao Lee
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness

Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Nebojsa S. Davcik; Daniela Langaro; Colin Jevons; Rita Nascimento
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement