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Journal Articles

Advancing myself at others’ expense? The impact of social comparison on counterfeit luxury purchasing

Jiaen Zhang, Defeng Yang, Yu Sun, Yuanhui Yan

Journal of Product & Brand Management 1–17.

https://doi.org/10.1108/JPBM-03-2025-5856

Published: 06 January 2026

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Journal Articles

Do reviewers increase their preference for the products they reviewed? The effect of identity signaling on reviewers’ niche product preferences

Yifan Huo, Defeng Yang, Yu Sun

Journal of Product & Brand Management (2025) 34 (6): 921–933.

https://doi.org/10.1108/JPBM-03-2024-5017

Published: 05 June 2025

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Journal Articles

It feels special: how nonalignable attributes enhance product evaluation

Xiaomin Liu, Qing Yao, Defeng Yang, Xia Jiang

Journal of Product & Brand Management (2025) 34 (4): 516–529.

https://doi.org/10.1108/JPBM-09-2024-5493

Published: 25 February 2025

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Includes: Supplementary data

Journal Articles

To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

Yue Lu, Zhanqing Wang, Defeng Yang, Nakaya Kakuda

Journal of Product & Brand Management (2022) 31 (1): 127–148.

https://doi.org/10.1108/JPBM-05-2020-2889

Published: 12 May 2021

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Journal Articles

The bright side and dark side of group heterogeneity within online brand community

Junyun Liao, Defeng Yang, Haiying Wei, Yulang Guo

Journal of Product & Brand Management (2020) 29 (1): 69–80.

https://doi.org/10.1108/JPBM-08-2018-1972

Published: 26 July 2019

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Advancing myself at others’ expense? The impact of social comparison on counterfeit luxury purchasing

Do reviewers increase their preference for the products they reviewed? The effect of identity signaling on reviewers’ niche product preferences

It feels special: how nonalignable attributes enhance product evaluation

To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

The bright side and dark side of group heterogeneity within online brand community

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