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Journal Articles

Advancing myself at others’ expense? The impact of social comparison on counterfeit luxury purchasing

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Jiaen Zhang, Defeng Yang, Yu Sun, Yuanhui Yan
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management 1–17.
https://doi.org/10.1108/JPBM-03-2025-5856
Published: 06 January 2026
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Journal Articles

Do reviewers increase their preference for the products they reviewed? The effect of identity signaling on reviewers’ niche product preferences

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Yifan Huo, Defeng Yang, Yu Sun
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2025) 34 (6): 921–933.
https://doi.org/10.1108/JPBM-03-2024-5017
Published: 05 June 2025
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