Page 1 | Search Results | Journal of Product & Brand Management

1-7 of 7

Sort by

Journal Articles

Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Nebojsa S. Davcik, Daniela Langaro, Colin Jevons, Rita Nascimento

Journal of Product & Brand Management (2022) 31 (1): 163–174.

https://doi.org/10.1108/JPBM-06-2020-2971

Published: 28 May 2021

View article titled, Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Add to Citation Manager for Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Journal Articles

Brand trust: a cross-national validation in Germany, India, and South Africa

Sabrina M. Hegner, Colin Jevons

Journal of Product & Brand Management (2016) 25 (1): 58–68.

https://doi.org/10.1108/JPBM-02-2015-0814

Published: 21 March 2016

View article titled, Brand trust: a cross-national validation in Germany, India, and South Africa

Add to Citation Manager for Brand trust: a cross-national validation in Germany, India, and South Africa

Journal Articles

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Colin Jevons

Journal of Product & Brand Management (2010) 19 (1): 67.

https://doi.org/10.1108/10610421011018419

Published: 02 March 2010

View article titled, Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Add to Citation Manager for Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Journal Articles

Universities: a prime example of branding going wrong

Colin Jevons

Journal of Product & Brand Management (2006) 15 (7): 466–467.

https://doi.org/10.1108/10610420610712856

Published: 01 December 2006

View article titled, Universities: a prime example of branding going wrong

Add to Citation Manager for Universities: a prime example of branding going wrong

Journal Articles

Customer and brand manager perspectives on brand relationships: a conceptual framework

Colin Jevons, Mark Gabbott, Leslie de Chernatony

Journal of Product & Brand Management (2005) 14 (5): 300–309.

https://doi.org/10.1108/10610420510616331

Published: 01 August 2005

View article titled, Customer and brand manager perspectives on brand relationships: a conceptual framework

Add to Citation Manager for Customer and brand manager perspectives on brand relationships: a conceptual framework

Journal Articles

Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth

Colin Jevons

Journal of Product & Brand Management (2005) 14 (3): 213.

https://doi.org/10.1108/10610420510601102

Published: 01 May 2005

View article titled, Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth

Add to Citation Manager for Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth

Journal Articles

Names, brands, branding: beyond the signs, symbols, products and services

Colin Jevons

Journal of Product & Brand Management (2005) 14 (2): 117–118.

https://doi.org/10.1108/10610420510592590

Published: 01 March 2005

View article titled, Names, brands, branding: beyond the signs, symbols, products and services

Add to Citation Manager for Names, brands, branding: beyond the signs, symbols, products and services

Update search

NARROW

Format

Journal

Type

Issue Section

Date

Availability

Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Brand trust: a cross-national validation in Germany, India, and South Africa

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Universities: a prime example of branding going wrong

Customer and brand manager perspectives on brand relationships: a conceptual framework

Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth

Names, brands, branding: beyond the signs, symbols, products and services

Email alerts

Update search

Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

Brand trust: a cross-national validation in Germany, India, and South Africa

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Universities: a prime example of branding going wrong

Customer and brand manager perspectives on brand relationships: a conceptual framework

Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth

Names, brands, branding: beyond the signs, symbols, products and services

Email alerts

Sharing Unavailable