Fifteen years of customer engagement research: a bibliometric and network analysis Available to Purchase

Linda D. Hollebeek, PhD, is Senior Associate Professor of Marketing at Montpellier Business School and Full Professor of Marketing at Tallinn University of Technology (Adj.). Her research, which centers on customer/consumer engagement and interactive consumer/brand relationships, has been published in the Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing and Tourism Management, among others. She has been named a Clarivate Highly Cited Researcher (2020), has been listed on Stanford University’s Top 2% of Researchers (2020) and is the recipient of the 2020 SERVSIG Emerging Scholar Award.

Tripti Ghosh Sharma, PhD, is an Associate Professor of Marketing at Institute of Management Technology, Ghaziabad, India. Her research interests include customer experience management, CE, social media strategy, online gaming and gamification. She has published in the journals such as Behavior and Information Technology and Journal of Internet Commerce, etc.

Ritesh Pandey, PhD, is an Assistant Professor in Finance at IMT Ghaziabad. He has taught courses in finance, economics and statistics. He is a Fellow of Indian Institute of Management, Lucknow from where he earned a Doctorate in Economics. He has an MBA degree in Finance from the University Business School, Chandigarh, India and an Engineering degree from the Indian Institute of Technology, Kanpur, India. His publications are in micro-econometrics of banking/international finance and he also collaborates on interdisciplinary papers, notably those deploying bibliometric analysis, which have appeared in journals including Accident Analysis and Prevention and the Journal of Business Research.

Priyavrat Sanyal, PhD, is Assistant Professor of Marketing at the Indian Institute of Management, Bodh Gaya. Prior to joining academia, he worked in industry for almost 12 years in sales, service, marketing and engineering functions. His research and teaching interests include business-to-business marketing, sales and distribution management, marketing strategy and social marketing. He was awarded MSME Research Fellow in 2016 by Ni-MSME, Ministry of Industries, Government of India. He is also involved in consulting projects for government and non-government organizations.

Moira K. Clark, PhD, is a Professor of Strategic Marketing in the Marketing and Reputation Department of Henley Business School, University of Reading. She is the founder and Director of the Henley Centre for Customer Management, and has held visiting positions at the University of Pretoria, University College London, Cranfield School of Management, Cranfield University and the University of Maryland, etc. She holds a PhD from Cranfield School of Management, Cranfield University (UK). Moira has published in the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Management Reviews and Industrial Marketing Management, etc.