Feeling psychologically close: examining the determinants of branded app engagement

Sara H. Hsieh (PhD, National Chengchi University, Taiwan) is an Associate Professor at the Department of Business Administration, Tunghai University. Her main research interest centers in consumer behaviors in virtual community, cocreation, digital and social media and also e-marketing. Her works have been published in Journal of Product and Brand Management, International Journal of Electronic Commerce, Journal of Interactive Marketing, Computers in Human Behavior and other journals.

Timmy H. Tseng (PhD, National Chengchi University, Taiwan) is an Associate Professor in the Department of Business Administration at Fu Jen Catholic University, Taiwan. His current research interests include experiential marketing, branding strategy, digital marketing and digital education. His work has been published in Journal of Product and Brand Management, Computers in Human Behavior, European Journal of Marketing, Journal of Business-to-Business Marketing, Internet Research, Information Technology and Management, Online Information Review, Journal of Business Economics and Management, Behaviour & Information Technology, Telematics & Informatics and Interactive Learning Environments.

Crystal T. Lee (PhD, National Chengchi University, Taiwan) is an Associate Professor in the Business School, Shantou University, China. She wants to dedicate this paper to God the Father and Christ Jesus the Lord. Her research focuses on consumer behavior in e-commerce and e-marketing. Her work has appeared in Internet Research, Telematics & Informatics, Journal of Product and Brand Management, Behaviour & Information Technology and other journals.