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Timmy H. Tseng
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Journal Articles

Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

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Timmy H. Tseng, Han-Yu Wang
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2023) 32 (6): 863–877.
https://doi.org/10.1108/JPBM-03-2022-3892
Published: 12 January 2023
View article titled, Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
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Journal Articles

Feeling psychologically close: examining the determinants of branded app engagement

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Sara H. Hsieh, Timmy H. Tseng, Crystal T. Lee
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2023) 32 (4): 566–581.
https://doi.org/10.1108/JPBM-07-2021-3565
Published: 28 November 2022
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Journal Articles

Facilitation of “strong” branded application outcomes – the self-concept perspective

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Timmy H. Tseng
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2021) 30 (7): 976–989.
https://doi.org/10.1108/JPBM-03-2020-2783
Published: 31 August 2020
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