The role of social media content creators in reputation repair: a netnographic study of Depp v. Heard

Ania Izabela Rynarzewska, PhD, is an Assistant Professor of Marketing at Georgia College and State University. Her research interests include crises, the dark side of marketing, strategic alignments and social media marketing. Her PhD is from Florida State University, where she also played Division I Tennis. She published in the Journal of Interactive Marketing, Psychology & Marketing, Journal of Business & Industrial Marketing, Public Relations Review and others. She consults in marketing and healthcare research.

Lubna Nafees (PhD, Jamia Hamdard) is Professor and Director of the Digital Marketing Program in the Walker College of Business at Appalachian State University. Her research interests include consumer behavior on social networks, sustainable and conscious consumption, cross-cultural marketing, and marketing education. Her work has been published in Journal of Business Research, Psychology & Marketing, Journal of Macromarketing, Food Quality and Preference, Journal of the Association for Consumer Research, among others.

Kristine C. Johnson, PhD, is an Associate Professor at Rowan University. She has a professional background in strategic communication, and her research focuses on consumer attitudes toward digital media. Her interest in digital content dates back to 2007, when she began exploring the intimate elements of podcast listening. She also has experience in commercial, public and community radio, and has published in a variety of journals and presented her work at multiple conferences.

Stephen LeMay is a Professor of Marketing and Supply Chain Logistics at the University of West Florida and Professor Emeritus of Marketing and Logistics at Mississippi State University. He holds degrees from Northwestern University (journalism) and the University of Tennessee (MBA and doctorate in transportation/logistics). He has published over 75 academic articles and co-authored three books. He is an External Research Fellow at the University of Kiel and other institutions. He served as a Russian Linguist in the U.S. Air Force from 1972 to 1978.

Marilyn Michelle Helms is the Dean Emerita and former Sesquicentennial Endowed Chair and Professor of Supply Chain Management at Dalton State College’s C. Lamar and Ann Wright School of Business in Dalton, GA, an AACSB internationally accredited institution. Her research interests are in strategy and supply chain management. She is a frequent speaker on time management, work-life balance and supply chain issues and is a consultant to schools pursuing accreditation and preparing for accreditation maintenance.