Issues

Interpretive approaches to branding, Guest Editors: Bernard Cova and Daniele Dalli

Guest editorial: Interpretive approaches to branding

Bernard Cova; Daniele Dalli
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The brand behind the curtain: decoupling, recoupling and moral conflict in social media

Rossella C. Gambetti; Robert Kozinets; Silvia Biraghi
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Bridging old and new: a comparison of the perceived value of firsthand and secondhand luxury among Millennials and Gen Z

Ling Jiang; Nathalie Veg-Sala
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The power of the unspoken: how brands implicitly reference specific brands in indirect comparative advertising

Janina Rebecca Kauz; Johanna F. Gollnhofer
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Marketplace icons and iconic brands: exploring place in the myth-making process

Gregorio Fuschillo; Teresa Marrone; Luigi Cantone; Emidio Mansi
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Music as a shaping agent of brand meaning: the case of BZRP Music Session #53

Coral Cenizo
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Examining a hyper-human virtual brand ambassador as a brand personification strategy

Katie Louise Leggett; William E. Davies
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The role of social media content creators in reputation repair: a netnographic study of Depp v. Heard

Ania Izabela Rynarzewska; Lubna Nafees; Kristine C. Johnson; Stephen LeMay; Marilyn Michelle Helms
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Community internal activism for CSR brand repositioning

Cristina Longo; Fatima Regany
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Corrigendum: Exploring brand attitude in e-commerce using the S-O-R model: the role of information quantity, information quality and source credibility

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