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Journal Articles

Bridging old and new: a comparison of the perceived value of firsthand and secondhand luxury among Millennials and Gen Z

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Ling Jiang, Nathalie Veg-Sala
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (3): 358–373.
https://doi.org/10.1108/JPBM-06-2024-5252
Published: 02 October 2025
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Journal Articles

Cause-related marketing of luxury brands: does the global versus local scope matter?

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Ling Jiang, Juan Shan, Annie Peng Cui
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (1): 45–58.
https://doi.org/10.1108/JPBM-08-2024-5389
Published: 29 September 2025
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