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Volume 6, Issue 1
1 February 1997
Journal of Product & Brand Management Cover Image for Volume 6, Issue 1
Research Article| February 01 1997

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1643
Print ISSN: 1061-0421
© MCB UP Limited
1997
Journal of Product & Brand Management (1997) 6 (1): 27–39.
https://doi.org/10.1108/10610429710160011

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152673. When citing the article, please cite: Wendy Lomax, (1996), “The measurement of cannibalization”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 20 - 28.

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© MCB UP Limited
1997
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