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Volume 1, Issue 3
1 March 1992
Journal of Product & Brand Management Cover Image for Volume 1, Issue 3
Research Article| March 01 1992

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1643
Print ISSN: 1061-0421
© MCB UP Limited
1992
Journal of Product & Brand Management (1992) 1 (3): 17–23.
https://doi.org/10.1108/10610429210036825

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008164. When citing the article, please cite: Mark B. Traylor, (1986), “CANNIBALISM IN MULTIBRAND FIRMS”, Journal of Consumer Marketing, Vol. 3 Iss: 2, pp. 69 - 75.

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© MCB UP Limited
1992
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