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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008139. When citing the article, please cite: Mary C. Gilly, Richard W. Hansen, (1985), “CONSUMER COMPLAINT HANDLING AS A STRATEGIC MARKETING TOOL”, Journal of Consumer Marketing, Vol. 2 Iss: 4, pp. 5 - 16.
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1992
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