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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569610130115. When citing the article, please cite: Paul Oakley, (1996), “High-tech NPD success through faster overseas launch”, European Journal of Marketing, Vol. 30 Iss: 8, pp. 75 - 91.
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© MCB UP Limited
1997
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