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Issue
1 February - Volume 10, Issue 1, Pages 7 - 66
1 April - Volume 10, Issue 2, Pages 75 - 136
1 June - Volume 10, Issue 3, Pages 141 - 197
1 July - Volume 10, Issue 4, Pages 206 - 258
1 September - Volume 10, Issue 5, Pages 264 - 317
1 November - Volume 10, Issue 6, Pages 334 - 397
1 December - Volume 10, Issue 7, Pages 403 - 469
Volume 10, Issue 2
1 April 2001
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ISSN
1061-0421
EISSN
2054-1643
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Assessing the economic worth of new product pre‐announcement signals: theory and empirical evidence
Debi Prasad Mishra
;
Harjeet S. Bhabra
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Steps in forecasting with seasonal regression: a case study from the carbonated soft drink market
Albert Caruana
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for Steps in forecasting with seasonal regression: a case study from the carbonated soft drink market
Chinese brand naming: a linguistic analysis of the brands of ten product categories
Allan K.K. Chan
;
Yue‐Yuan Huang
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for Chinese brand naming: a linguistic analysis of the brands of ten product categories
Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin
Kenny Lim
;
Aron O’Cass
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for Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin
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