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Issue
1 February - Volume 12, Issue 1, Pages 6 - 65
1 April - Volume 12, Issue 2, Pages 79 - 134
1 June - Volume 12, Issue 3, Pages 140 - 192
1 July - Volume 12, Issue 4, Pages 201 - 266
1 September - Volume 12, Issue 5, Pages 275 - 345
1 November - Volume 12, Issue 6, Pages 358 - 425
1 December - Volume 12, Issue 7, Pages 432 - 495
Volume 12, Issue 1
1 February 2003
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ISSN
1061-0421
EISSN
2054-1643
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When weaker brands prevail
Fredrik Lange
;
Sara Selander
;
Catherine Åberg
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titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
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for When weaker brands prevail
Product involvement/brand loyalty: is there a link?
Pascale Quester
;
Ai Lin Lim
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for Product involvement/brand loyalty: is there a link?
Managing brand equity: a look at the impact of attributes
Chris A. Myers
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for Managing brand equity: a look at the impact of attributes
A new brand’s behaviour in an established market
Janet Hoek
;
Zane Kearns
;
Kathryn Wilkinson
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titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
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for A new brand’s behaviour in an established market
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